Social Marketing Follow up

So, when we think about the power of social marketing we have to keep the big numbers in perspective. Before you get all excited about making tons of money, filter your analysis through the following chain:

• My category ... what am I trying to sell and how many people or customers or businesses might be interested.
• Awareness ... how will I make potential customers aware of my offering
• Engagement ... once customers are aware how do I convert them to buyers? what is the benefit of what I'm offering to sell that customers will pay for?
• Action ... how will customers actually buy from me?

Here's a link to an excellent article that summarizes all of the above.

FACEBOOK SALES FUNNEL