Social marketing and analytics

How much do we know about social marketing (think Facebook, Twitter, MySpace, etc.) and how well it works? It seems like drinking from a firehose ... recent articles show that formal Marketing and marketers can't keep up. There are now 200 million "owners" on Facebook, growing by only 80 million or so in the past 6 months.

What if everyone on Facebook sold one thing worth $1 to everyone else (except themselves) on Facebook? That's only a $200 million business ... and suppose that happens once per month. Okay, that's a $2.4 Billion business. And, you can do the math to see what happens if the transaction happens every day or twice a month or once a week.

So, theoretically, the potential size of this opportunity is huge!

But, of course, this is just all theoretical. In order of social to work on building a business, we all still have to go through the traditional marketing stuff.

There's a great article that demonstrates that I'll share soon. More later ...